You need to be persuasive. Even though it's a short pitch, your elevator speech should be compelling enough to spark the listener's interest in your idea, organization, or background. Share your skills. Your elevator pitch should explain who you are and what qualifications and skills you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit — avoid sounding boastful, but do share what you bring to the table.
Practice, practice, practice. You will get used to varying the conversation as you practice doing so. Practice giving your speech to a friend or recording it.
This will help you know whether you're keeping within the time limit and giving a coherent message. Be positive and flexible. This is your chance to make a great first impression with a potential employer.
Mention your goals. You don't need to get too specific. An overly targeted goal isn't helpful since your pitch will be used in many circumstances, and with many different types of people.
But do remember to say what you're looking for. For instance, you might say, "a role in accounting" or "an opportunity to apply my sales skills to a new market" or "to relocate to San Francisco with a job in this same industry. Know your audience, and speak to them. In some cases, using jargon can be a powerful move — it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you're speaking to recruiters, who may find the terms unfamiliar and off-putting.
Keep it simple and focused. Have a business card ready. If you have a business card , offer it at the end of the conversation as a way to continue the dialog. It can also generate higher quality contacts from employers since you are proactively addressing what kind of opportunities interest you and the skills you bring. Your elevator pitch should answer the following questions:.
As you approach someone to pitch to at an event, interview or anything in between, start off with an introduction. Focus on what you have to offer during this section of the speech. Along with my seven years of professional experience, I recently received my MBA with a focus on consumer trust and retention. You should end your elevator pitch by asking for or stating what you want to happen next.
If you feel an elevator pitch is appropriate for a certain situation, begin with the goal of gaining new insight or determining next steps. Along with my 7 years of professional experience, I recently received my MBA with a focus on consumer trust and retention. Would you mind if I set up a quick call next week for us to talk about any upcoming opportunities on your team?
If they agree to your request, be sure to thank them for their time and get their contact information. Have a great day! Sounding too rehearsed can make the conversation feel forced, so do your best to deliver your elevator pitch with a conversational tone.
You might find it helpful to write your pitch down in abbreviated bullet points. If you speak too quickly, the listener might miss some important information. It might be your natural tendency to speak quickly or it may occur if you feel nervous. Regardless, make a conscious effort to reduce your speed and incorporate this strategy when you rehearse your pitch.
Tip: taking relaxed, deep breaths can help slow your speech. Breathe in over the course of four seconds and out for four seconds to find a good pace. You may not need to customize your elevator pitch for all audiences. The more personalized your ideas are, the more likely you are to get a positive result from the conversation.
Use plain language in your elevator pitch that all audiences can understand. This can make it difficult for them to ask you follow up questions and it might make them less likely to continue the conversation with you.
Save niche terms for a technical interview, and make your pitch easy for everyone to follow. Thanks so much for sitting down with me today.
Before that, I got my Masters in Graphic Design. You've likely peaked their interest, but how can you really grab their attention? Read on. Pull in your audience with an exciting story about a customer or the company founders.
Or offer up a fascinating fact or statistic about the product. An attention-grabbing hook keeps people engaged with what you're saying. Let's finish up our pitch below with an attention-grabbing statistic. Read your pitch aloud and make sure it sounds natural. If your pitch is overly formal, you could come off as stuffy and uptight. Instead, make your pitch conversational.
This will keep your audience captivated and more likely to continue the conversation. The pitch we've been practicing with is an even 30 seconds long. This is a good length and gives you time to elaborate if your prospect.
If you're looking for some inspiration, look no further. The following elevator pitch examples illustrate six different ways to describe what you can offer.
Download Free E-Pitch Templates. Now that you know elevator pitch best practices, download HubSpot's eight free elevator pitch templates to put your learnings into action. These templates can be used to make a sale, a networking connection, or a deal for business capital.
Has your boss ever asked you to "whip up a quick report before the end of the day"? You say yes with a sinking heart — because you know it'll be the opposite of quick.
The founders of my company, AnswerASAP, constantly dealt with this problem in their roles as marketing executives. So they created a tool that puts all your data in one place and creates unique reports within 30 seconds or less. It's time-consuming, it's tedious, and it's usually not your highest priority. That's where our tool comes in — it pulls from all of your data to create any report you want in less than the time it takes to pour a cup of coffee.
You want to know how many leads from your webinar campaign became customers versus leads from your trade show booth. But only customers who bought two products — and weren't already in your database. It creates reports in a matter of seconds. Your marketing team members will each spend approximately 8, minutes of their work year putting together reports.
Across your teams and departments, how much money can you save if you took that chore off their to-do lists with AnswerASAP, the reporting tool that automatically pulls your data into an easy-to-read and send dashboard? We've saved companies thousands of dollars per year, and they're operating more efficiently than ever.
The founders of my company were originally marketers. The worst part of their day, by far, was … Want to take a guess? No, it wasn't arguing with Sales. They detested making reports. I don't blame them. You know what a pain in the neck it is. You can literally create any report you want in a matter of seconds. Siena Rosen, a marketer at Dunder Mifflin, used to spend 30 minutes per day manually creating reports. What specific niche do you fill in your industry and how big is that niche?
What will matter to customers is how your product or service will help them reach a bigger market, service more clients, cut costs, improve safety, or accomplish other import goals. Where there is a need, there are almost always multiple ways to fill that need. How is your solution an improvement on existing products or services?
If your elevator pitch is aimed at customers, your listeners are going to want to know how you differ from your competitors, and why that difference is significant enough for them to go to the trouble of switching from their current provider or way of doing things to your solution.
What to say and how much you can say will vary depending on the situation and who you are addressing. To make the most of each opportunity, list all the circumstances that you might give you a chance to talk about your business, and then list what you would want to achieve by that interaction.
One by one, create a pitch for your business to use in each of the situations you listed above. Summarize your answers to each of the questions you answered above in just a few words and in terms that will matter to the listener. For example, a sunglass customer would want to know that your fold-flat sunglasses do away with bulky sunglass cases and tuck easily into a pocket or purse without scratching or breaking. A retailer will want to know how they will sell more sunglasses by giving your brand part of their limited display space.
An investor is going to want to know how much demand there really is and what realistic expectations are for a return on their investment. Remember that you want to be thinking in terms of how the products will be used and how that use is of tremendous benefit to your listener.
Potential investors and customers are bound to have questions about what you are pitching.
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